Skip to content
Australia's Franchise Incubation Specialists

Behind every great network, a founder who said yes.

Get to know the entrepreneurs we work with — the cafés, clinics, studios and family businesses turning a single idea into a national franchise. Their stories are why we do this.

A 5-minute diagnostic

Find out where your business stands.

Franchise Fitness Check

Is your business fit to franchise?

Answer fifteen short questions about your operations, brand, unit economics and growth appetite. We'll send back a personalised report scoring your franchise readiness across nine factors — and what to do next.

  • Free and confidential — no credit card
  • Instant scoring with personalised PDF report
  • Optional 20-minute call with a senior consultant

What We Do

Plan, scale, grow — under one roof.

Four practices, one team. You bring the brand and the ambition; we handle the rest.

Franchise Consulting

We build the commercial and operational blueprint behind every profitable, sustainable franchise system.

Learn more →

Franchise Law

Our lawyers craft the legal scaffolding — Disclosure, Agreement, Information Statement — every franchisor needs.

Learn more →

Sales & Lead Generation

We run targeted recruitment campaigns to bring you the right franchisees — not just the first ones.

Learn more →

Global Expansion

From our Asia desk, we open the door into China, Hong Kong and Southeast Asia — master franchise, joint venture or direct entry.

Learn more →

Your Growth Journey

Every brand follows the same four stages.

You've built something that works. Now let's turn it into something that scales — and lasts.

See how we work →
  1. 01

    Growth Acceleration

    Tighten unit economics, document the system, build the financial case.

  2. 02

    Network Entry

    Brand the franchise, finalise the legal frame, sign your first franchisees.

  3. 03

    Optimisation

    Performance management, training, mystery shopping, network governance.

  4. 04

    Exit & Value Crystallisation

    Position for sale, attract PE, or pass to the next generation. The work compounds.

Case Studies

The founders we've built with.

All case studies →
Coffee · Brunch

Case Study · Sydney

Lumina Cafe

Sydney's brunch specialist, ready to be replicated.

Lumina runs on a simple promise: good coffee, good food, good people. With three operating venues and Broadway Shopping Centre newly opened, we're shaping the franchise architecture so that promise scales without dilution.

2 + 1

Venues (opening)

Sydney

Market

Build

Stage

Playground Cafe

Case Study · NSW & WA

Vitaland Kids Cafe

Eight venues, thirty thousand families, one playbook.

A decade in, Vitaland's indoor play-cafe model is proven across two states. We're now tightening the franchisee playbook and recruitment funnel to bring the next wave of partners on board.

8

Venues

30k+

Families

10+ yrs

Operating

Medical Aesthetics

Case Study · Sydney

Lermont

Two Sydney CBD clinics, scaling to five inside twelve months.

Two sister brands under one decade-old name — Lermont Laser Clinic (anti-ageing, body contouring) and Lermont Skincare (Japanese skin management, head spa). 20+ pieces of medical equipment, twelve treatment categories, 1,700+ clients. We're structuring the capital and compliance for the 2 → 5 expansion — beginning with Lermont Chatswood, opening December 2026.

2 → 5

Clinics

1,700+

Clients

20+

Devices

12

Categories

In Their Words

What our founders say.

ABC Franchise saw Lumina as a system, not just a cafe. The breakfast crowd we built in Macquarie Park — we can finally take that, brand and all, into Rouse Hill and the suburbs after it.

Benny

Founder, Lumina Cafe

After thirty thousand families and eight venues, we knew the Vitaland model worked — we just needed the rails to bring on the right partners. ABC Franchise built those rails.

William

Founder, Vitaland Kids Cafe

Going from two clinics to five inside twelve months is bold — and with the legal and operational scaffolding ABC Franchise gave us, it's a plan with a path. Chatswood opens December.

Lily

Founder, Lermont

Newsroom & Resources

Franchise fundamentals — straight from our desk.

Reports, guides, webinars and the latest from the franchising sector.

All resources →
Whitepaper

The 2026 Australian Franchise Outlook

52 pages of sector data, sentiment and outlook.

Guide

The Franchising Code, in plain English

What every new franchisor must comply with.

Webinar · Replay

How to price your franchise fee

60-minute session with case examples.

Tool

Franchise ROI Calculator

Estimate payback period and five-year NPV.

Building Lasting Wealth, One Network at a Time

It all starts with a conversation.

Tell us about your business. We'll send back a free 20-minute strategy call with one of our senior consultants — no pitch, just honest answers.

Our offices · WeWork-based, five cities

Sydney

HQ · Australia

Level 28
242 Pitt Street
Sydney NSW 2000

Melbourne

Australia

222 Exhibition Street
Melbourne VIC 3000

Brisbane

Australia

310 Edward Street
Brisbane City QLD 4000

Hong Kong

SAR

4/F, 9 Queen's Road Central
Central, Hong Kong

Shanghai

China

696 Weihai Road
Jing'an District
Shanghai 200041